The Toyota Crown 70th Anniversary Exhibition: A Look Behind Its Enduring Journey
What image comes to mind when you hear the name Toyota Crown?
The Crown was originally conceived by Toyota founder Kiichiro Toyoda, who was passionate about enriching the lives of Japanese people by creating a car for the masses. Seventy long years after its birth, the Crown is still going strong. Now in its 16th generation, the Crown is Japan’s longest-running passenger car brand.
This special exhibition presents all 16 generations of the marque, tracing its evolution from its launch in 1955 to the present day in three distinct periods: foundation, maturity, and transformation.
The road has been full of twists and turns, but the Crown has managed to thrive for 70 years. What is its secret? This exhibition explores how engineers and designers have adapted the Crown to changing Japanese lifestyles while maintaining its unique identity, continuing the cycle of heritage and innovation through the decades.
| Date | Saturday, 1 March–Sunday, 3 August 2025 |
| Venue | Cultural Gallery 2F Special Exhibition Room /１F Entrance, Toyota Automobile Museum |
Displayed Vehicles (by zone)
| Zone | Generation | Vehicle | |
| 1 | Foundation (1st to 4th generations) |
1st | Toyopet Crown Model RS-L(1958） |
| 2nd | Toyopet Crown Model RS41 (1963） | ||
| 3rd | Toyopet Crown Hardtop Model MS51 (1968) | ||
| 4th | Toyota Crown Model MS60 （1972） | ||
| 2 | Maturity (5th to 8th generations) |
5th | Toyota Crown Sedan Model MS85 (1975) |
| 6th | Toyota Crown Sedan Model MS112 (1980) | ||
| 7th | Toyota Crown Hard Top Model MS125 (1986) | ||
| 8th | Toyota Crown Model Model MS137 (1988) | ||
| 3 | Transformation (9th to 16th generations) | 9th | Toyota Crown Hardtop Model JZS143 (1992) |
| 10th | Toyota Crown Hardtop Model JZS155 (1995) | ||
| 11th | Toyota Crown Hardtop Model JZS155 (1999) | ||
| 12th | Toyota Crown Model GRS182 (2004) | ||
| 13th | Toyota Crown Model GRS200 (2012) | ||
| 14th | Toyota Crown Model AWS210 (2013) | ||
| 15th | Toyota Crown Model ARS220 (2018) | ||
| 16th | Toyota Crown CROSSOVER/SEDAN/SPORTS/ESTATE
Four model variants will be on display (subject to change) |
【1st generation】Toyopet Crown Model RS-L(1958）
【5th generation】Toyota Crown Sedan Model MS85 (1975)
【9th generation】Toyota Crown Hardtop Model JZS143 (1992)
Special Display
| Dates | Saturday, 1 March–Sunday, 3 August 2025 |
| Displayed vehicles | Toyopet Master Model RR（1955）、Toyopet Crown Model RSD (Round Australia Rally edition) (1956) |
| Venue | Automobile Gallery 1F Entrance * Some vehicles will be replaced during this time. Please check our website for the latest information. |
