For a car manufacturer, the significance of motorsports goes far beyond simply winning or losing a race. To enable race cars to keep competing on difficult courses under the toughest conditions, automakers must constantly improve their technologies. These innovative technologies can then be applied to mass-market cars, bringing greater satisfaction to drivers in general and providing a safe and secure means of transport for all.

A broad look at the history of motorsports tells us how automakers have responded to the social trends and issues of each successive period.

This exhibition puts a focus on various motor races in which Toyota has participated—and some vehicles that played a part in those races—to illustrate the connection between motorsports and car manufacturing at Toyota. Kiichiro Toyoda, founder of Toyota Motor Corporation (TMC), said, “A harsh environment of competition toughens our people and cars.” Let us find out how these words inspired Toyota engineers to take on difficult challenges.